Besides being an entrepreneur and the Founder CEO at Global Database, Nicolae Buldumac is a content creator, passionate to write about B2B sales and marketing, data, due diligence and other topics, providing useful insights via his educational and experience-based articles. Royal Holloway graduate, Nicolae has learned well to express himself in an easy-to-follow way for professionals and beginners alike. Nicolae’s experience as a salesperson himself is one of the crucial factors in the relevance and transparency of the articles he writes for the Global Database blog.
A buyer persona is the profile of an entity you’d consider your ideal customer. It should encompass all the attributes you’d like your customer to have, defined based on deep market research and current and former clients analysis.
Stats show, that the average data decay is about 3% per month. This is why top B2B lead generation and data enrichment solutions are of great importance for both marketing and sales teams. Here is our list of the most promising data enrichment tools of our choice for lead generation in 2020 - GlobalDatabase.com
One of the biggest challenges for businesses looking to prepare for GDPR is the large amounts of misinformation being spread online. In this concluding part of our myth-busting series, we fact-check more of the most common topics around the EU general data protection regulation 2018.
Having a smooth client onboarding process is essential in reducing churn and retaining customers. Previous customers are more lucrative to a business, and by ensuring that the customer experience is positive from the very beginning, you'll have a much better chance at keeping hold of these valuable clients.
Even when you are sure about all the contacts’ addresses on your list you still get frustrated when receiving that undeliverable email message. Understanding the reasons why your emails are not delivered is crucial for future campaigns too. This article helps you to understand the difference between soft bounce email and hard bounce email to get the most ROI from your email marketing campaigns.
Combining relevant newsletter elements in a way that would not be too much, yet managing to personalise the message to relatively small groups of segments will definitely keep your audience engaged and devoted. Here is how.
Bespoke data search solutions are of the greatest use when you are interested in a particular market, segment, industry or company, and when the information you need about any of these is either too cost-ineffective to obtain with your own efforts, or you just cannot find an accurate, reliable and legal data source.