Besides being an entrepreneur and the Founder CEO at Global Database, Nicolae Buldumac is a content creator, passionate to write about B2B sales and marketing, data, due diligence and other topics, providing useful insights via his educational and experience-based articles. Royal Holloway graduate, Nicolae has learned well to express himself in an easy-to-follow way for professionals and beginners alike. Nicolae’s experience as a salesperson himself is one of the crucial factors in the relevance and transparency of the articles he writes for the Global Database blog.
2017 is already more than half over, so now is a good time to take stock of the email marketing landscape. What has changed, and what do these new developments mean for your business - GlobalDatabase.com
Many marketers are sceptical about the success of email marketing, often because their own campaigns yield lower than expected results.
What are these myths then? And how do you build workable campaigns that really do generate results?
The majority of companies now focus their marketing efforts on email, and clearly, it does have its benefits; it's cheap, trackable and instant. However, that doesn't mean that direct mail should be a thing of the past
I’m sure you as a businessman already have an impressive bunch of “will-definitely-work-out” ideas and to-do lists, waiting for their turn to be applied. Most likely you have too many projects and ideas and only one problem - how to get them all done at the highest possible level. But it’s clear as day that you ought to stop generating theoretical plans, finally choose one of them and finally implement it most efficiently.
While it can be difficult to predict exactly what impact the implementation of GDPR will have by 2019, there are plenty of early signs that point to these trends coming to fruition. In order to be prepared, you should make sure to gain a full understanding of GDPR legislation.
BI and data analytics appear to be inseparable by now. Still, with all the possibilities to access information, business analytics and business intelligence solutions are not enough to alleviate a data analyst’s job.
While the majority of companies have heard of Facebook's Lead Ad program, and the more marketing-savvy ones have played around with it, it still hasn't taken off in the business world. Today, we'll explore exactly how to generate B2B Leads from Facebook's Lead Ad program