Besides being an entrepreneur and the Founder CEO at Global Database, Nicolae Buldumac is a content creator, passionate to write about B2B sales and marketing, data, due diligence and other topics, providing useful insights via his educational and experience-based articles. Royal Holloway graduate, Nicolae has learned well to express himself in an easy-to-follow way for professionals and beginners alike. Nicolae’s experience as a salesperson himself is one of the crucial factors in the relevance and transparency of the articles he writes for the Global Database blog.
Teaching metal and silicone the ways the human brain works helped AI evolve in various directions. Luckily, marketing was not an exception. Here is to explore the ways to delegate marketers’ tasks to machines to boost achieved results and to apply artificial intelligence to best reach your audience.
There are two types of data quality validation. There is a “Pre-Purchase Checklist” which verifies a company and its data before committing to purchasing, and there is the the second stage - “Post Purchase Checklist” which verifies the data purchased using validation techniques.
With business to business email marketing (aka B2B), it's imperative to distinguish between that and its B2C (business to consumer) counterpart. You should have a plan that is specifically tailored to a B2B audience; in this article we'll go over the differences the two types have, and what you should do to give your B2B email marketing the greatest chance of winning.
Although the GDPR comes into effect next month, there's still a large gap in knowledge around the topic, and the vast amounts of rumours and mixed messages aren't helping. We decided to bust the most prominent myths.
Nowadays, businesses have more customer data available to them than ever before. With so many possible metrics to record and analyse, data is an incredible asset for almost all aspects of your company.