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A low email delivery score will prevent your messages being delivered – will a dedicated IP address help?

Not only does HR gain increased importance over the last years, but it can also have a great contribution to data-driven decisions at a strategic level for any company. Business intelligence company data platforms ease the task and help to accelerate the performance and use of HR data analytics.

Developing the right B2B marketing strategy is so important these days, so it's not surprising that B2B companies invest so much in marketing, training, marketing events and resources just to keep up with the latest trends and platforms.

Despite the hype surrounding social media and other ‘disruptive’ digital technologies, email remains the most effective, best value for money marketing technique available. No other medium offers marketers a potential ROI of 2500%, making investment into email shots a relatively safe bet.

Getting better results from email campaigns is something that the majority of marketers are still striving to achieve.

Creating a successful email campaign may seem like a huge challenge, but don't feel daunted. While there are a lot of different factors that go into making it a success, providing you follow best practices and give your strategy the time and care it deserves, you can see fantastic results from email marketing.

‘Data’ is becoming more and more of a buzzword in the recent years and one can watch and listen to more and more characters advocating the importance of data, relevance of data-driven decisions, and data-driven marketing insights. Many state that data is the only life saver for any business in today’s competitive and continuously changing environment.

2017 is already more than half over, so now is a good time to take stock of the email marketing landscape. What has changed, and what do these new developments mean for your business - GlobalDatabase.com

Many marketers are sceptical about the success of email marketing, often because their own campaigns yield lower than expected results. What are these myths then? And how do you build workable campaigns that really do generate results?

The majority of companies now focus their marketing efforts on email, and clearly, it does have its benefits; it's cheap, trackable and instant. However, that doesn't mean that direct mail should be a thing of the past

I’m sure you as a businessman already have an impressive bunch of “will-definitely-work-out” ideas and to-do lists, waiting for their turn to be applied. Most likely you have too many projects and ideas and only one problem - how to get them all done at the highest possible level. But it’s clear as day that you ought to stop generating theoretical plans, finally choose one of them and finally implement it most efficiently.

While it can be difficult to predict exactly what impact the implementation of GDPR will have by 2019, there are plenty of early signs that point to these trends coming to fruition. In order to be prepared, you should make sure to gain a full understanding of GDPR legislation.