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Our Blog

All topicsDue diligenceTop GDB companiesSalesNewsMarketingDigital insights
Marketing

Advantages of using a business intelligence platform for data analysts

BI and data analytics appear to be inseparable by now. Still, with all the possibilities to access information, business analytics and business intelligence solutions are not enough to alleviate a data analyst’s job.
marketing
Marketing

How to Generate B2B Leads from Facebook Lead Ads

marketing
Marketing

AI Opportunities for Marketing: How To and Why

marketing
Marketing

Data Quality How-To: Two Steps to Ensure Accuracy

7 Steps to Build a B2B Email Marketing Strategy [Infographic]
Marketing

7 Steps to Build a B2B Email Marketing Strategy [Infographic]

With business to business email marketing (aka B2B), it's imperative to distinguish between that and its B2C (business to consumer) counterpart. You should have a plan that is specifically tailored to a B2B audience; in this article we'll go over the differences the two types have, and what you should do to give your B2B email marketing the greatest chance of winning.
Tired of GDPR Misinformation? Here’s the first part of the Biggest GDPR Myths Busted.
Marketing

Tired of GDPR Misinformation? Here’s the first part of the Biggest GDPR Myths Busted.

Although the GDPR comes into effect next month, there's still a large gap in knowledge around the topic, and the vast amounts of rumours and mixed messages aren't helping. We decided to bust the most prominent myths.
A/B Testing: A Coin with Two Sides
Marketing

A/B Testing: A Coin with Two Sides

Nowadays, businesses have more customer data available to them than ever before. With so many possible metrics to record and analyse, data is an incredible asset for almost all aspects of your company.
Is account-based marketing the future of B2B sales? [Infographic]
Marketing

Is account-based marketing the future of B2B sales? [Infographic]

ABM is the approach that not only allows you to nurture your business partners and prospects individually, but eases tracking the effects of your marketing efforts and may improve overall results.