2019 B2B Marketing Highlights You Should Consider in 2020
We’ve created this 2020 B2B marketing highlights compilation to offer you a small cheat sheet. Regardless of your industry, company size and goal, some of the B2B stats we’ve included here will surely help you in creating or tweaking your plan for the nearest future.
Infographic: The Most Effective Ways to Find New Clients Online
According to Emedia's B2B Lead Generation report, increasing lead volume (55%) is the second top priority of B2B professionals, second only to increasing the quality of leads (68%). Finding ways to attract new clients can seem like a daunting process for many businesses; particularly those that are small and/or new.
Infographic: Tips to get the Most out of Account-Based Marketing
Account-based marketing is the process of targeting specific companies that could potentially be high value customers for your business
Infographic: Content Marketing Trends and Insight 2017
So what are the current trends in content marketing, and what trends are we likely to see within the next 12 months? At Global Database we compiled data from the Content Marketing Institute's 'Content Marketing in the UK - 2017 Benchmarks, Budgets and Trends' report and BrightTalk and Emedia's '2017 B2B Content Marketing' report.
Infographic: How Data Cleaning Benefits Your Business
If your business hasn't committed to a data cleanse, then why not? Although giving your records a thorough scrub can use up a lot of time and resources, the alternative is much more bleak; 40 percent of all business initiatives fail to reach their targeted benefits thanks to bad data.
Infographic: How to Improve Your Data Integrity
Data is an essential component of any business; be it customer records, buyer personas, sales analytics or something else entirely, having the correct facts and figures is vital to your company's overall success. With this in mind, it is rather alarming that just one in ten organisations currently rate their data quality as excellent, according to research by Gartner.
Infographic: Generating Leads Using Infographics
According to a study by HubSpot, 63 percent of marketers say that generating traffic and leads is their top challenge. Coming up with effective ways to attract potential buyers can be tricky for any business, but one tactic that has proven to work time and time again is the humble infographic.
Infographic: 2017 Marketing Trends
The marketing industry can be a tricky landscape to navigate; new trends seem to emerge every day and even established channels can prove unpredictable
Infographic: Create Your Marketing Strategy in 11 Steps
Having a fully developed marketing strategy is extremely important for businesses of all sizes. Without a solid and carefully executed plan in place your campaigns are likely to be haphazard and unsuccessful.