Having a fully developed marketing strategy is extremely important for businesses of all sizes. Without a solid and carefully executed plan in place your campaigns are likely to be haphazard and unsuccessful. Despite this, a shocking 39 percent of marketers say that their organisation's marketing strategy is not effective, according to the HubSpot State of Inbound 2017 report.
There's no doubt that putting an effective strategy together takes some time, but it is essential in order for your company to ensure you are meeting your customers' needs and reaching your business goals. Creating a strategy from scratch can be a little daunting, so at Global Database we've put together a helpful infographic to take you through the most important steps, regardless of your industry or business size.
Following the above steps will give you a great start to building your marketing strategy as well as a more in-depth plan. In order to really get the most of your strategy, we recommend the following tips:
Write it down - It may seem obvious, but many small businesses fail to put their strategy into writing. Having a detailed written guide to refer to will ensure that your team is all on the same page and will make it easier to ensure you stay on track.
Allow for adjustments - Your strategy needs to be flexible; there are a wealth of possible changes that might need to be made. According to the Content Marketing Institute, 87 percent of the most successful marketers say they are able to quickly adjust their content marketing strategy.
Revisit and update - Come back to your strategy every few months and assess how well it is currently working, and if it needs updating. Bear in mind that outside factors within your industry in general can have a big impact on your goals and activities; don't let your plan stagnate.
Quality content is key - When it comes to content marketing, you should always aim for quality. Producing interesting and informative pieces will give you a much better chance at engaging potential customers.
Enter your contact details
One of our experts will be in touch shortly to arrange a convenient time to book a Demo Presentation.Home page