Infographic: Generating Leads Using Infographics

Infographic: Generating Leads Using Infographics

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According to a study by HubSpot, 63 percent of marketers say that generating traffic and leads is their top challenge. Coming up with effective ways to attract potential buyers can be tricky for any business, but one tactic that has proven to work time and time again is the humble infographic.

With the wealth of content audiences are bombarded with every single day, it can be extremely difficult to get readers to engage. Long blocks of text are often a turn off; in fact, 43 percent of people admit to skimming blog posts, according to HubSpot. Infographics solve this problem; they provide the key points and statistics neatly and efficiently and are incredibly shareable; research from Buffer found that visual content is 40 times more likely to get shared on social media than other types of content.

With this in mind, it is not surprising that infographics were the B2B content marketing tactic with the biggest increase in use from 2015 to 2016, up from 50 percent to 58 percent, as notes the Content Marketing Institute. At Global Database, we've put together our own infographic in order to help you get started in creating your own, with useful tips for how to make them work as great lead generation tools.


Following the steps above will give you a solid foundation for creating interesting and appealing infographics that encourage readers to engage with your business. Here are a few more tips to ensure you give yours the best chances of enticing new leads to your site:

Need New Leads Today?

There's no doubt that finding new leads can take a lot of time. If your business doesn't have the time to wait for potential buyers to come to you, then we have an immediate solution for you. At Global Database, we have over 5 million contacts across 195 countries, and our high data accuracy rate of 93% means you can build efficient lists from scratch without having to compromise on quality. 

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