Infographic: How to Improve Your Data Integrity

Infographic: How to Improve Your Data Integrity

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Data is an essential component of any business; be it customer records, buyer personas, sales analytics or something else entirely, having the correct facts and figures is vital to your company's overall success. With this in mind, it is rather alarming that just one in ten organisations currently rate their data quality as excellent, according to research by Gartner.

Bad data can effect every facet of your business; from causing dead-end leads thanks to incorrect contact details to producing inaccurate sales targets and predictions, and this can mean big losses for your company as a result. Effective data management is the key to ensuring your business' records is always as accurate as possible, and at Global Database we know a thing or two about data integrity, so we made this helpful infographic to guide you through the process of getting your data back in shape.


Improving the data integrity of your business is a step-by-step process that requires planning and careful allocation of resources. It is also essential to remember that it is not a one-off solution, but rather an ongoing practice in order to ensure that your records are as close to real-time as possible.

According to search by Marketing Sherpa, B2B data decays at a rate of 2.1% per month, so by failing to intervene you could end up with large sections of your database becoming completely stale. To avoid this happening, put a detailed step-by-step plan together after your first data cleanse, noting down each process you carried out, and ensure your team members are all aware of their role in it. Although improving data integrity can be daunting, ultimately the benefits make it an imperative part of business best practice.


Global Database - Data Integrity From Day One

If your sales funnel is looking a little bare after removing all that stale data, our team at Global Database can help. Our business intelligence covers 195 countries worldwide, across 35 industries and comes with an impressive accuracy rating of 93 percent; one of the highest in the industry.

Ensuring quality leads can take a lot of time, but by purchasing a database from us you can avoid all of the legwork of constant checks and validation; we do it for you. Our patented web crawling technology updates our databases every day, and unlike many of our competitors we also have a team of 100 in-house employees to manually search for inaccurate and outdated information.

Ready to find out what we can do for you? Contact us on +44 203 640 6006 or email at

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