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Infographic: Tips to get the Most out of Account-Based Marketing
17.07.2017

Infographic: Tips to get the Most out of Account-Based Marketing

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Account-based marketing is the process of targeting specific companies that could potentially be high value customers for your business. Whether the company is a new lead or a previous buyer, ABM allows you to personalise your marketing activities according to the wants and needs of each account, ultimately resulting in a higher level of engagement and sales motivation. This type of marketing used to be available only to larger enterprises thanks to the costs involved due to the levels of personalisation involved, however the more recent advances in technology within the industry means that it is now much more accessible to businesses on a smaller scale.

Although it may seem counter-intuitive to focus your marketing efforts solely on one or a handful of accounts, this practice has proven to be incredibly useful, particularly for B2B activities; in fact, a study by ITSMA found that 80 percent of companies feel that ABM outperforms other types of marketing initiatives. There are a number of benefits associated with this kind of marketing strategy; including:

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