How GDPR Will Create Trends to Shape Your Business in 2019
While it can be difficult to predict exactly what impact the implementation of GDPR will have by 2019, there are plenty of early signs that point to these trends coming to fruition. In order to be prepared, you should make sure to gain a full understanding of GDPR legislation.
GDPR and Brexit: Should UK Companies Continue Planning for GDPR?
While a frighteningly significant number of UK businesses still believe that Brexit negates them from having to comply with GDPR, the reality is very different. Regardless of whether or not your business sells products within the EU, you'll still need to comply.
Sorting GDPR Facts from Fiction: More Myths Busted!
One of the biggest challenges for businesses looking to prepare for GDPR is the large amounts of misinformation being spread online. In this concluding part of our myth-busting series, we fact-check more of the most common topics around the EU general data protection regulation 2018.
Tired of GDPR Misinformation? Here’s the first part of the Biggest GDPR Myths Busted.
Although the GDPR comes into effect next month, there's still a large gap in knowledge around the topic, and the vast amounts of rumours and mixed messages aren't helping. We decided to bust the most prominent myths.
GDPR 2018: Staying Compliant Using Third-Party Data
While the new EU General Data Protection Regulation undoubtedly means that businesses need to be more cautious about collecting data about EU residents, and the ways in which they use it, it is far from the end for third-party data.
Is Your Business Ready? Everything You Need to Know to Prepare for GDPR
With the implementation of the new regulations just around the corner, it's vital to start preparing now in order to avoid those hefty GDPR fines. While it may seem like a lot of work, it's far better to complete the process thoroughly now and ensure your team are adequately informed in order to avoid any infractions in the future.
5 Steps for Strategic Planning: A Proven Guide to Successful Business Growth
I’m sure you as a businessman already have an impressive bunch of “will-definitely-work-out” ideas and to-do lists, waiting for their turn to be applied. Most likely you have too many projects and ideas and only one problem - how to get them all done at the highest possible level. But it’s clear as day that you ought to stop generating theoretical plans, finally choose one of them and finally implement it most efficiently.
Data Quality How-To: Two Steps to Ensure Accuracy
There are two types of data quality validation. There is a “Pre-Purchase Checklist” which verifies a company and its data before committing to purchasing, and there is the the second stage - “Post Purchase Checklist” which verifies the data purchased using validation techniques.
A/B Testing: A Coin with Two Sides
Nowadays, businesses have more customer data available to them than ever before. With so many possible metrics to record and analyse, data is an incredible asset for almost all aspects of your company.
How Dynamic Images are Reshaping Email Marketing… and What to do About it
Getting better results from email campaigns is something that the majority of marketers are still striving to achieve.
Is Account-Based Marketing a Worthwhile Strategy?
Developing the right B2B marketing strategy is so important these days, so it's not surprising that B2B companies invest so much in marketing, training, marketing events and resources just to keep up with the latest trends and platforms.
What Happened to Direct Mail Marketing?
The majority of companies now focus their marketing efforts on email, and clearly, it does have its benefits; it's cheap, trackable and instant. However, that doesn't mean that direct mail should be a thing of the past
Does Remarketing Campaigns Work?
With the landscape constantly changing, and new ad networks being built, it's important for companies to decide what kind of ad campaign to run, in order to achieve the best results in terms of brand engagement and leads generation.
Automating the SEO Outreach Using Data
In today’s blog, we'll talk about how to approach the SEO from another perspective, one that few companies have thought of, but can prove very effective.
How to Generate B2B Leads from Facebook Lead Ads
While the majority of companies have heard of Facebook's Lead Ad program, and the more marketing-savvy ones have played around with it, it still hasn't taken off in the business world. Today, we'll explore exactly how to generate B2B Leads from Facebook's Lead Ad program
How to create an email drip programme
The modern buyer is both better able, and better equipped, to conduct their own pre-sales research. Which means that high pressure sales techniques no longer work
Will a dedicated IP address fix my email delivery score?
A low email delivery score will prevent your messages being delivered – will a dedicated IP address help?
5 myths about email campaigns
Many marketers are sceptical about the success of email marketing, often because their own campaigns yield lower than expected results.
What are these myths then? And how do you build workable campaigns that really do generate results?