How Dynamic Images are Reshaping Email Marketing… and What to do About it
Getting better results from email campaigns is something that the majority of marketers are still striving to achieve.
Is Account-Based Marketing a Worthwhile Strategy?
Developing the right B2B marketing strategy is so important these days, so it's not surprising that B2B companies invest so much in marketing, training, marketing events and resources just to keep up with the latest trends and platforms.
What Happened to Direct Mail Marketing?
The majority of companies now focus their marketing efforts on email, and clearly, it does have its benefits; it's cheap, trackable and instant. However, that doesn't mean that direct mail should be a thing of the past
Does Remarketing Campaigns Work?
With the landscape constantly changing, and new ad networks being built, it's important for companies to decide what kind of ad campaign to run, in order to achieve the best results in terms of brand engagement and leads generation.
Automating the SEO Outreach Using Data
In today’s blog, we'll talk about how to approach the SEO from another perspective, one that few companies have thought of, but can prove very effective.
How to Generate B2B Leads from Facebook Lead Ads
While the majority of companies have heard of Facebook's Lead Ad program, and the more marketing-savvy ones have played around with it, it still hasn't taken off in the business world. Today, we'll explore exactly how to generate B2B Leads from Facebook's Lead Ad program
How to create an email drip programme
The modern buyer is both better able, and better equipped, to conduct their own pre-sales research. Which means that high pressure sales techniques no longer work
Will a dedicated IP address fix my email delivery score?
A low email delivery score will prevent your messages being delivered – will a dedicated IP address help?
5 myths about email campaigns
Many marketers are sceptical about the success of email marketing, often because their own campaigns yield lower than expected results.
What are these myths then? And how do you build workable campaigns that really do generate results?