Know Your Buyer Persona: Why Build and Use Your Buyer Persona
A buyer persona is the profile of an entity you’d consider your ideal customer. It should encompass all the attributes you’d like your customer to have, defined based on deep market research and current and former clients analysis.
Is account-based marketing the future of B2B sales? [Infographic]
ABM is the approach that not only allows you to nurture your business partners and prospects individually, but eases tracking the effects of your marketing efforts and may improve overall results.
How a BI platform can be useful for HR companies?
Not only does HR gain increased importance over the last years, but it can also have a great contribution to data-driven decisions at a strategic level for any company. Business intelligence company data platforms ease the task and help to accelerate the performance and use of HR data analytics.
Are 2019 Lead Generation Strategies Reinventing the Wheel?
Although 2019 lead generation strategies are mostly the same ones as before, this year they will definitely have a new twist to them. Read on to check out what changes are expected in 2019 and how you can rethink your lead generation strategies to overcome all the challenges with your head held high.
Advantages of using a business intelligence platform for data analysts
BI and data analytics appear to be inseparable by now. Still, with all the possibilities to access information, business analytics and business intelligence solutions are not enough to alleviate a data analyst’s job.
Effects of Brexit on UK SMEs
Brexit will generate a lot of challenges. As businesses are the ones to deliver solutions to the market, these challenges should be taken as opportunities. The companies that succeed in doing so, will be most likely to celebrate prosperity.
Turning Raw Data Into Marketing Insights In 2019
‘Data’ is becoming more and more of a buzzword in the recent years and one can watch and listen to more and more characters advocating the importance of data, relevance of data-driven decisions, and data-driven marketing insights. Many state that data is the only life saver for any business in today’s competitive and continuously changing environment.
7 Steps to Build a B2B Email Marketing Strategy [Infographic]
With business to business email marketing (aka B2B), it's imperative to distinguish between that and its B2C (business to consumer) counterpart. You should have a plan that is specifically tailored to a B2B audience; in this article we'll go over the differences the two types have, and what you should do to give your B2B email marketing the greatest chance of winning.
Shallow B2B Marketing is Out - Are Your Campaigns Sufficiently Informed?
As we'll explore in this B2B marketing blog; the difference between informed and uninformed marketing can shape a company's growth in a number of ways, and it all begins with collecting the right business intelligence.
Disappointed in Your B2B Data Provider? Here’s What You Need to Know
In order to ensure that you get the most out of any business database, you need to have a clear grasp of what your business goals are, and the types of prospect you want to target.
Creating the Best Possible Client Onboarding Process: A Complete Guide
Having a smooth client onboarding process is essential in reducing churn and retaining customers. Previous customers are more lucrative to a business, and by ensuring that the customer experience is positive from the very beginning, you'll have a much better chance at keeping hold of these valuable clients.
Email Is Far from Dead - Here’s What Makes a Successful Email Marketing Campaign
Creating a successful email campaign may seem like a huge challenge, but don't feel daunted. While there are a lot of different factors that go into making it a success, providing you follow best practices and give your strategy the time and care it deserves, you can see fantastic results from email marketing.
How Well Do You Know Your Target Market? Here's How to Find and Segment Your Audience for Business Success
For any business regardless of size or industry, having a deep understanding of your target market is an essential component to success. While it may seem tempting to skip parts of the process to save time, you risk giving your competitors the edge by doing so.
How GDPR Will Create Trends to Shape Your Business in 2019
While it can be difficult to predict exactly what impact the implementation of GDPR will have by 2019, there are plenty of early signs that point to these trends coming to fruition. In order to be prepared, you should make sure to gain a full understanding of GDPR legislation.
GDPR and Brexit: Should UK Companies Continue Planning for GDPR?
While a frighteningly significant number of UK businesses still believe that Brexit negates them from having to comply with GDPR, the reality is very different. Regardless of whether or not your business sells products within the EU, you'll still need to comply.
Sorting GDPR Facts from Fiction: More Myths Busted!
One of the biggest challenges for businesses looking to prepare for GDPR is the large amounts of misinformation being spread online. In this concluding part of our myth-busting series, we fact-check more of the most common topics around the EU general data protection regulation 2018.
Tired of GDPR Misinformation? Here’s the first part of the Biggest GDPR Myths Busted.
Although the GDPR comes into effect next month, there's still a large gap in knowledge around the topic, and the vast amounts of rumours and mixed messages aren't helping. We decided to bust the most prominent myths.
GDPR 2018: Staying Compliant Using Third-Party Data
While the new EU General Data Protection Regulation undoubtedly means that businesses need to be more cautious about collecting data about EU residents, and the ways in which they use it, it is far from the end for third-party data.
Is Your Business Ready? Everything You Need to Know to Prepare for GDPR
With the implementation of the new regulations just around the corner, it's vital to start preparing now in order to avoid those hefty GDPR fines. While it may seem like a lot of work, it's far better to complete the process thoroughly now and ensure your team are adequately informed in order to avoid any infractions in the future.
5 Steps for Strategic Planning: A Proven Guide to Successful Business Growth
I’m sure you as a businessman already have an impressive bunch of “will-definitely-work-out” ideas and to-do lists, waiting for their turn to be applied. Most likely you have too many projects and ideas and only one problem - how to get them all done at the highest possible level. But it’s clear as day that you ought to stop generating theoretical plans, finally choose one of them and finally implement it most efficiently.
Data Quality How-To: Two Steps to Ensure Accuracy
There are two types of data quality validation. There is a “Pre-Purchase Checklist” which verifies a company and its data before committing to purchasing, and there is the the second stage - “Post Purchase Checklist” which verifies the data purchased using validation techniques.
A/B Testing: A Coin with Two Sides
Nowadays, businesses have more customer data available to them than ever before. With so many possible metrics to record and analyse, data is an incredible asset for almost all aspects of your company.
How Dynamic Images are Reshaping Email Marketing… and What to do About it
Getting better results from email campaigns is something that the majority of marketers are still striving to achieve.
Is Account-Based Marketing a Worthwhile Strategy?
Developing the right B2B marketing strategy is so important these days, so it's not surprising that B2B companies invest so much in marketing, training, marketing events and resources just to keep up with the latest trends and platforms.
What Happened to Direct Mail Marketing?
The majority of companies now focus their marketing efforts on email, and clearly, it does have its benefits; it's cheap, trackable and instant. However, that doesn't mean that direct mail should be a thing of the past
Does Remarketing Campaigns Work?
With the landscape constantly changing, and new ad networks being built, it's important for companies to decide what kind of ad campaign to run, in order to achieve the best results in terms of brand engagement and leads generation.
Automating the SEO Outreach Using Data
In today’s blog, we'll talk about how to approach the SEO from another perspective, one that few companies have thought of, but can prove very effective.
How to Generate B2B Leads from Facebook Lead Ads
While the majority of companies have heard of Facebook's Lead Ad program, and the more marketing-savvy ones have played around with it, it still hasn't taken off in the business world. Today, we'll explore exactly how to generate B2B Leads from Facebook's Lead Ad program
How to create an email drip programme
The modern buyer is both better able, and better equipped, to conduct their own pre-sales research. Which means that high pressure sales techniques no longer work
Will a dedicated IP address fix my email delivery score?
A low email delivery score will prevent your messages being delivered – will a dedicated IP address help?
5 myths about email campaigns
Many marketers are sceptical about the success of email marketing, often because their own campaigns yield lower than expected results.
What are these myths then? And how do you build workable campaigns that really do generate results?
EMAIL MARKETING: Reasons your prospects say NO
Despite the hype surrounding social media and other ‘disruptive’ digital technologies, email remains the most effective, best value for money marketing technique available. No other medium offers marketers a potential ROI of 2500%, making investment into email shots a relatively safe bet.
Everything you need to know about the email marketing space in 2017 - GlobalDatabase.com
2017 is already more than half over, so now is a good time to take stock of the email marketing landscape. What has changed, and what do these new developments mean for your business - GlobalDatabase.com