Whitepaper: How to Consistently Hit Sales Targets
According to research by CSO Insights, over 45 percent of salespeople miss their quota, and perhaps this isn't surprising given the challenges facing sales professionals in these modern times. In fact, 35 percent of salespeople state that closing deals has become more difficult, as shown in the graph below from HubSpot's State of Inbound 2017 report, which also reveals that sales staff are finding it increasingly harder to connect with prospects across all channels, and, hardest of all, gaining a response.
Whitepaper: The Importance of Clean Data
Every company relies on data, whether it is ensuring correct contact details for clients, gaining true insights into how your business works, or producing accurate sales figures and predictions. Impediments to the quality of data can therefore be catastrophic; an estimate from research conducted by IBM revealed that the yearly cost of bad data in 2016 was around $3.1 trillion - and that is just the US alone.
Whitepaper: Creating Your Buyer Persona Profiles
Any savvy marketer today will know the importance of a smart and carefully-crafted content marketing strategy; it can ultimately be the difference between success and failure when it comes to attracting and converting leads. However, many businesses are still falling behind in this area
Whitepaper: Measuring Marketing Performance
The world of marketing can be an unpredictable one to say the least; when it comes to the results of your business' campaigns it is often difficult to know what to expect. Without clear measurements in place it becomes almost impossible to set campaign budgets and goals, and can result in huge losses as a result.
Whitepaper: Using Whitepapers to Generates Leads
Generating new leads is clearly an integral part of any company's future success, but it can also prove to be something of an uphill battle. According to a survey by HubSpot, 65 percent of businesses say generating traffic and leads is their biggest marketing challenge, and research from Ascend2 found that the majority of businesses state that, as well as increasing the quantity of leads, improving the quality of leads is the most important lead generation objective.
Whitepaper: How to Engage More Viewers With Your Upcoming Webinars
In this day and age it makes sense for businesses to make use of modern technology by incorporating it into their marketing strategy.