Master company dataMaster Data Management (MDM)Master data management governs the consistent identification and maintenance of core business entities across systems.
Master company dataGolden RecordA golden record is a consolidated representation selected under defined rules for an entity’s attributes.
Master company dataSingle Source of TruthA single source of truth is the designated authoritative representation for a defined set of information.
Master company dataFirmographic DataFirmographic data describes characteristics of organisations, such as industry, location or size, within a defined scope.
Master company dataReference DataReference data supplies controlled values or classifications used to interpret other records.