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Top 8 B2B marketing trends for 2021
Together with all them surprises 2020 has brought us, it has also triggered a range of changes to the B2B world, many of which are here to stay. Here are the main B2B marketing trends to pay due attention to in 2021.
Considering the uncertainties that could unfold, it is hard for businesses to choose what should be a priority and what should come as a second option. This is what today’s article is about - understanding the costs of the decisions you take today.
With the current degree of globalisation, a crisis that would hit only one country, region or vertical is quite impossible to imagine. Starting with one state being hit both socially and economically, the impact has internationally spread quite as fast as the virus itself. With many negative effects of the pandemic on B2B companies in mind, we decided to post our 12 suggested solutions on how to sell in crisis.
Today successful B2B sales are based on BI, from the performance of particular sales reps and sales team to marketing and sales campaigns and the supply department efficiency. Your sales team is fully informed and ready for everything, thus passing the seven stages of the traditional sales process with better results.