Prospecting & segmentation
Prospecting & segmentation - Company & CRM data.
5 of 5 topics shown
- Prospecting & segmentationB2B ProspectingB2B prospecting is the process of identifying organisations that are likely to fit a commercial offer and prioritising them for outreach. It starts with a clear target customer profile and turns business data into a researched list of potential accounts. A list is an input to the sales process, not proof of buying intent.
- Prospecting & segmentationTarget Account ListA target account list is a selected set of organisations prioritised for a defined commercial strategy.
- Prospecting & segmentationIdeal Customer Profile (ICP)An ideal customer profile describes the organisational characteristics associated with a good fit for an offer.
- Prospecting & segmentationAccount SegmentationAccount segmentation groups accounts by characteristics relevant to a sales or service strategy.
- Prospecting & segmentationFirmographic SegmentationFirmographic segmentation groups organisations using company characteristics such as industry, geography or size.