Case Study: How YOONO.ai Uses Global Database to Verify Business Ownership During Candidate Screening

🧠 About YOONO.ai

YOONO.ai is a next-generation recruitment intelligence platform helping employers make smarter hiring decisions through AI-powered background screening. By analyzing publicly available data and generating real-time reports, YOONO allows recruiters to go beyond the CV — identifying connections, reputational risks, and hidden insights in minutes, not hours.

According to Stephen Dudley, COO at YOONO.ai:

“In recruitment, trust is everything. Our goal is to give companies the confidence to hire by surfacing insights that traditional background checks simply miss.”

🎯 The Challenge: Uncovering Business Ownership in Candidate Backgrounds

A growing concern for YOONO's clients — especially in finance, legal, and compliance-sensitive sectors — was verifying if a candidate currently owns, or has previously owned, a business. This information is crucial to assess

1. Potential conflicts of interest
2. Undisclosed affiliations or hidden liabilities
3. Patterns of behavior, like involvement in multiple failed businesses

While some of this data is accessible in the UK, it often lacks clarity, historical depth, or doesn’t link to the broader group structure. Traditional checks also fail to consolidat international ties, making it harder to get a full picture — especially for senior or high-risk roles

✅ The Solution: Global Database KYB API

To solve this, YOONO integrated Global Database’s Company Registry API into their background screening platform. This allowed their system to automatically:

1. Verify current and past directorships
2. Identify UBO (Ultimate Beneficial Owner) relationships
3. Access historical business records
4. Screen both UK-based and international business entities

All data is sourced directly from official government registries and updated regularly — ensuring recruiters receive verified, first-party data when screening candidates.

Stephen Dudley explains:

“We needed a partner with verified, registry-based business intelligence. Global Database gives us that clarity, both in the UK and globally — it’s now a key component of our screening workflow.”

🔍 Example Use Case

When a candidate applies for a senior compliance role, YOONO’s platform uses Global Database’s API to check if that person:

1. Is listed as a director or shareholder in any companies
2. Has ownership links to businesses flagged for insolvency or high-risk behavior
3. Was previously involved in regulated industries

This enables the recruiter to assess the candidate’s full business exposure — in seconds.

🚀Results

1. Reduced research time from hours to under a minute
2. Improved hiring confidence by uncovering hidden business connections
3. Added value for clients in finance, legal, and government sectors
4. Enhanced due diligence aligned with KYB and risk compliance standards

🔗 Why It Matters

By embedding Global Database into their screening workflow, YOONO.ai empowers recruiters with a deeper level of candidate intelligence — helping them avoid risky hires and protect company reputation.

Stephen Dudley concludes:

“With Global Database, we’ve closed a critical gap in candidate verification. It’s no longer just about employment history — it’s about total business transparency.”