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Putting together a list of contacts to target is vital for your business, and should be a priority for your marketing strategy no matter how large or small your business is. But how do you find the right people in order to reach out to?

When it comes to prospecting new potential clients, things can get challenging. Nowadays, businesses are much more savvy to the fact that it's not so much about quantity, but rather the quality of the leads you're targeting - GlobalDatabase.com

Considering the uncertainties that could unfold, it is hard for businesses to choose what should be a priority and what should come as a second option. This is what today’s article is about - understanding the costs of the decisions you take today.