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Change promises to be the only option to get to the other side of the pandemic, and we at Global Database compiled this list of directions for you to consider to make sure your business has a brighter future once the crisis is left behind.

As we'll explore in this B2B marketing blog; the difference between informed and uninformed marketing can shape a company's growth in a number of ways, and it all begins with collecting the right business intelligence.

While the new EU General Data Protection Regulation undoubtedly means that businesses need to be more cautious about collecting data about EU residents, and the ways in which they use it, it is far from the end for third-party data.

For any business regardless of size or industry, having a deep understanding of your target market is an essential component to success. While it may seem tempting to skip parts of the process to save time, you risk giving your competitors the edge by doing so.

Brexit will generate a lot of challenges. As businesses are the ones to deliver solutions to the market, these challenges should be taken as opportunities. The companies that succeed in doing so, will be most likely to celebrate prosperity.

In today’s blog, we'll talk about how to approach the SEO from another perspective, one that few companies have thought of, but can prove very effective.

While a frighteningly significant number of UK businesses still believe that Brexit negates them from having to comply with GDPR, the reality is very different. Regardless of whether or not your business sells products within the EU, you'll still need to comply.

With the landscape constantly changing, and new ad networks being built, it's important for companies to decide what kind of ad campaign to run, in order to achieve the best results in terms of brand engagement and leads generation.

With the implementation of the new regulations just around the corner, it's vital to start preparing now in order to avoid those hefty GDPR fines. While it may seem like a lot of work, it's far better to complete the process thoroughly now and ensure your team are adequately informed in order to avoid any infractions in the future.

In order to ensure that you get the most out of any business database, you need to have a clear grasp of what your business goals are, and the types of prospect you want to target.

A buyer persona is the profile of an entity you’d consider your ideal customer. It should encompass all the attributes you’d like your customer to have, defined based on deep market research and current and former clients analysis.

One of the biggest challenges for businesses looking to prepare for GDPR is the large amounts of misinformation being spread online. In this concluding part of our myth-busting series, we fact-check more of the most common topics around the EU general data protection regulation 2018.