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Your marketing team needs to carefully balance their data requirements against budget to define which platform is the closest match. And hopefully this guide has gone some way towards helping you decide.

Knowledge has always been an important factor when sculpting stratagems, but the technology landscape changed both the degree and view on information flow.

The benefits of data providers products usage for insurance companies are numerous. The data providers can cover everything from customer acquisition and retention to sales and distribution teams performance improvement. The thing is those products have to be carefully selected and the providers - competent and reliable. The choice is yours.

Ensuring the data is accurate and up to date is important wherever it's being used. Today, there is no type of organisation or business that is completely untouched by data. With complex and large volumes of information being used for a multitude of purposes, the role of data quality is bigger than ever.

Salesforce can definitely kick-start the growth of your business or augment your current sales. Integrating the CRM system with a company directory such as Global Database can contribute to this process even more.

If you manage to make your customers or business partners feel special, you raise your chances to gain their loyalty. Find out why and how personalisation marketing can help you keep your existing business relationships and establish new ones.

There’s still no proven alternative to a personal conversation with your leads. You have to be attentive, listen to your prospect, draw conclusions from every interaction, gradually understanding what motivates him/her to make a purchase or give up on it. Use the time-tested scenarios, based on real experience, to succeed.

Regardless of your activity type - producer, wholesaler or retailer, Black Friday is the time to seize the moment to harvest results on the long-run.

Considering the uncertainties that could unfold, it is hard for businesses to choose what should be a priority and what should come as a second option. This is what today’s article is about - understanding the costs of the decisions you take today.

While the new EU General Data Protection Regulation undoubtedly means that businesses need to be more cautious about collecting data about EU residents, and the ways in which they use it, it is far from the end for third-party data.

For any business regardless of size or industry, having a deep understanding of your target market is an essential component to success. While it may seem tempting to skip parts of the process to save time, you risk giving your competitors the edge by doing so.

‘Data’ is becoming more and more of a buzzword in the recent years and one can watch and listen to more and more characters advocating the importance of data, relevance of data-driven decisions, and data-driven marketing insights. Many state that data is the only life saver for any business in today’s competitive and continuously changing environment.