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Tired of GDPR Misinformation? Here’s the first part of the Biggest GDPR Myths Busted.
Marketing
Tired of GDPR Misinformation? Here’s the first part of the Biggest GDPR Myths Busted.
Although the GDPR comes into effect next month, there's still a large gap in knowledge around the topic, and the vast amounts of rumours and mixed messages aren't helping. We decided to bust the most prominent myths.
A/B Testing: A Coin with Two Sides
Marketing
A/B Testing: A Coin with Two Sides
Nowadays, businesses have more customer data available to them than ever before. With so many possible metrics to record and analyse, data is an incredible asset for almost all aspects of your company.
Is account-based marketing the future of B2B sales? [Infographic]
Marketing
Is account-based marketing the future of B2B sales? [Infographic]
ABM is the approach that not only allows you to nurture your business partners and prospects individually, but eases tracking the effects of your marketing efforts and may improve overall results.