Data Enrichment: Cabify - serving more cities towards a safer mobility

by Nicolae Buldumac
Data Enrichment: Cabify - serving more cities towards a safer mobility

Cabify is a Madrid-based ride-sharing company. Founded in 2011, Cabify has been continuously growing and expanding to new markets, providing more and more citizens with a reliable alternative means of transportation. On the one hand, Cabify aim to provide unhindered mobility to help in building better cities for better communities. On the other hand, they offer the opportunity to get a source to feed their family to those who are seeking a job. Consequently, Cabify has also joined the UN Global Compact project - one that supports companies in adopting sustainable, socially responsible policies. In such a way, Cabify have reaffirmed their commitment to equality and diversity. 

Guided not just by ethical principles, the company strives to act responsibly and respect the environment. In their ambition to be more than just MaaS (mobility as a service), Cabify are establishing a sustainable business model to make cities a better place to live. They have achieved that so far in over 85 metropolises in Spain, Portugal and Latin America, offering their services to passengers and businesses alike.

Among the latest achievements announced by Cabify is the launch of the Cabify API, which is apparently more of a B2B benefit. It opens a wide range of opportunities for other companies, be it users (corporate mobility for businesses) or those who are willing to integrate Cabify services in their proprietary digital products. 

Looking for data to create more efficient and long-lasting Marketplaces

Being interested in a certain country in Latin America, Cabify wished to thoroughly analyse the local markets and their potential, and target a series of businesses. Yet in their search for opportunities to add value and make an impact on the safety and ease of travelling around these markets, Cabify had to face a series of challenges.

Little data in public sources about companies in the industries of interest nor their size. To understand the real efficiency and potential they could achieve on any of the local markets, before all else, Cabify needed to know the real size of these markets. However, the data publicly available was insufficient to make the right and reliable estimations. Furthermore, the local company intelligence they could access was too scarce and unstructured and would have taken ages to bring to a usable and manageable form, the way Cabify needed it as soon as possible. Thus, not only did they need B2B company data, but they could put it to productive use only in a structured and segmentable form. To note, that Cabify fully understand the importance of using legally obtained official data only, and would not appeal to untrusted third-party data sources. 

Long manual research time during the R&D phase. When one does not have any idea whatsoever of the amount of information out there, they would not know how long and how much to look for. That was valid for Cabify as well in their initiative to research the markets in the country they were interested in. Moreover, they needed company intelligence categorised by various criteria, e.g. the number of employees or industry. General market company data would not have helped at all. The research and development ran by Cabify’s responsible team took way too much time and other resources, which they could lose neither for themselves nor to competitors. That is one more reason why they started looking for filterable and easy-to-handle high-quality company intelligence, something that would make their efforts a lot more efficient and would help to optimise all further actions. 

No contact details for companies’ top executives. Even the few local companies that had their data listed in public sources and could be officially obtained, did not feature the contact details of their decision-makers. Therefore, the awareness of the eligibility of a particular business was still not enough for Cabify to achieve the goals set. 

With these main challenges in mind, Cabify reached out to Global Database, and we had the perfect solution at hand. This is what we could help with immediately:

  1. Unlimited access to the required country company database. The first ones to benefit from the company intelligence were the R&D and Marketing departments, as they could easily and in just no time segment the businesses on the given market, estimate the potential by industry, understand each segment by the companies’ size (number of employees) and could further proceed to their strategic planning. Moreover, the results of each search they ran did not deliver the number of companies solely nor just general information. Access to Global Database implies full usage of the directory. Each listed company profile features a wide range of corporate intel, including general profiles, in-depth financials, readily-calculated KPIs, corporate group structures, executives’ and other decision-makers’ general and corporate contact info, web technologies used and a lot more. This allows for data-based assessment and planning.

  2. Possibility to filter companies according to the relevant criteria, and micro-segment them at the smallest effort. At the time of writing, our global company database offers users over 80 filters that can be applied in a few clicks and are very straightforward to use. Thus, creating company lists based on various criteria and saving them requires little to no effort at all from the user. Cabify saved a great amount of time by replacing manual search with a filterable B2B database.

  3. Custom data export by matching the companies on Cabify’s custom list with the corresponding ones in our database and delivering full company profiles along with key people corporate contact information. Our company list enrichment solution offers the possibility to upload the list of companies you need information about and we match each entry with data from our businesses directory based on either company name, contact name, company registration number, corporate phone, company zip-code and/or corporate domain name. Besides their R&D efforts, Cabify already had a list of companies at the ready. Once uploaded, their data was easily enriched in a short period of time. 

The information provided along with the ease of Global Database company intelligence platform usage had a great impact on processes optimisation. The achievements disclosed by Cabify were:

  • Significant improvement in R&D turnaround time compared to the manual method. Due to the simplicity of both our platform and filters usage, Cabify’s team managed to find, segment and estimate the relevant market considerably faster than before.

  • Access to direct corporate emails of executives and other key decision-makers in selected accounts with over 92% deliverability. Identifying the most relevant companies for the selected criteria, Cabify could access full business profiles as well as key people corporate contact data. The deliverability rates reported highlight the accuracy of the information listed in our global company database.

  • Over 21,000 matches and enrichment of existing named accounts. Once Cabify’s list of companies they were specifically interested in was uploaded, we immediately started enriching it. Thus a considerable share of the list was matched with companies in our database and, for all of them, comprehensive company profiles were provided.

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To sum up…

Companies that are trying to enter new markets, and are willing to offer their services to other businesses, classifying them by either industry, company size, region or any other criteria need to rely their research and development efforts on official and accurate data. This is the only way concomitantly to make the right data-based decisions, assess the market and its potential as precisely as possible and stay regulatory compliant. Global Database company directory features an extended series of filters to ease the search and segmentation of businesses, thus helping users to save time and other resources.

Cabify reached out to us at Global Database in their will to find accurate B2B data for the markets where company intelligence was hard to find and to access in official sources. They were not willing to apply to questionable data providers and chose to look for both accurate and regulatory compliant business intel. Global Database offered both access to the relevant country business directory and data enrichment to find the exact data on companies inquired by Cabify. As a result, the latter significantly improved R&D turnaround time, enriched data on over 21 thousand companies that mattered the most, and rejoiced at a 92% deliverability rate on their campaigns. A result to be proud of!

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