Introduction
Freshworks is a leading customer engagement software company that provides a suite of products to help businesses automate and streamline their customer engagement processes. To drive pipeline and enable automation within their go-to-market strategy, Freshworks needed a unified, in-depth system of data with insights and software. However, their old provider's database was stale and lacked a way to automate data enrichment. To solve this challenge, Freshworks turned to Global Database B2B Platform.
Challenge
Freshworks needed a comprehensive and accurate database to power its CRM software, but their old provider's database was stale and lacked a way to automate data enrichment. The outdated data made it difficult for Freshworks to identify and target the right accounts and prospects. Freshworks needed a unified, in-depth system of data with insights and software to drive pipeline and enable automation within their go-to-market strategy.
Solution
Freshworks implemented Global Database B2B Platform to improve data hygiene within their CRM and automate data enrichment. The solution provided Freshworks with a full view of their customers and prospects in real-time. Global Database B2B Platform is a comprehensive database of global business information that includes company profiles, financial data, ownership, group structure and contact information. The platform uses advanced algorithms to enrich data automatically, ensuring that Freshworks has the most accurate and up-to-date information.
"Building a successful global business requires a deep understanding of your customers, and a global database is an essential tool for achieving this. At Freshworks, we rely on our global database to provide us with the insights we need to engage with our customers and partners across the world. With accurate and up-to-date data, we can personalize our marketing messages, target the right audiences, and drive meaningful business outcomes. A global database is not just a nice-to-have, it's a must-have for any company that wants to compete in today's global economy.", said Karthik Arumugam, Channel Marketing at Freshworks.
Results
Since implementing Global Database B2B Platform, Freshworks has identified nearly 20,000 new accounts and 45,000 new contacts that fit within their Ideal Customer Profile (ICP) in just the first year. This translates to a 25% increase in their pipeline, which is a significant improvement, said Karthik Arumugam, Channel Marketing. The solution has improved data hygiene within Freshworks' CRM and enabled them to automate data enrichment, providing a full view of their customers and prospects in real-time.
