The British High Commission, which is responsible for promoting trade and investment between the UK and Singapore, was facing the challenge of limited access to verified company data. Without reliable data, their sales team was struggling to identify the right key accounts to target and was wasting time on prospecting.
Solution:
To address the challenge, the British High Commission partnered with Global Database, which offered them access to its B2B platform with contact information for 4.5 million companies in the UK and Singapore. The platform provided the High Commission with reliable, verified data, which was essential for the success of its trade and investment promotion initiatives.
Result:
Elsie Yim, Senior Trade & Investment Manager at the British High Commission, stated that Global Database had made a significant impact on the High Commission's trade promotion efforts. By identifying the right key accounts to go after, the High Commission saw a 40% increase in trade opportunities. Moreover, the sales team was able to save twice the time on prospecting, as they no longer had to waste time on unreliable data sources.
In addition to the benefits of increased trade opportunities and reduced prospecting time, Global Database also helped the British High Commission to enhance its image as a reliable and trustworthy partner for companies interested in doing business in the UK and Singapore. With access to reliable data, the High Commission was able to better communicate its capabilities and offerings to potential partners, leading to stronger relationships and increased business opportunities.
Conclusion:
By partnering with Global Database, the British High Commission was able to overcome its data challenges and boost its trade promotion efforts. With access to verified company data, the High Commission was able to identify the right key accounts to target, saving valuable time and resources. As a result, the High Commission saw an increase in trade opportunities and was able to enhance its reputation as a reliable partner for companies interested in doing business in the UK and Singapore.
