Client: ZEISS Group
Industry: Optical & Optoelectronic Technology
Use Case: Customer Segmentation, Data Enrichment, Strategic Planning
Volume: 80,000+ Customer Records
Services Delivered: SIC/NAICS Code Enrichment, Website Completion, Financial & Revenue Data Updates
Overview
ZEISS, a global leader in optics and optoelectronics, needed a sharper, more structured understanding of their customer base to inform strategic decisions and go-to-market efforts. Their internal database—covering over 80,000 customer records—was fragmented, with missing industry classifications, outdated revenue figures, and inconsistent digital footprint data.
To address this, ZEISS partnered with Global Database to enrich their customer records with precise industry classifications (SIC/NAICS), verified company websites, and updated financial data, all sourced directly from official government registries worldwide.
Challenge
🔍 Many customer records contained incorrect or overly broad industry classifications, often missing the company’s true core activity.
🌐 A large portion of accounts had no website, making digital profiling and outreach difficult.
📉 Financial data such as revenue or balance sheet indicators were missing or outdated.
🎯 ZEISS needed to enhance segmentation and targeting, especially across multiple business units and regions.
Solution Delivered by Global Database
Global Database enriched over 80,000 customer records using a data-driven process backed by direct access to government registries across 100+ countries:
- Entity Matching: Each customer was matched with its legal record as registered in the official registry of the country where it operates.
- Accurate SIC/NAICS Classification: Industry codes were assigned based on the exact activity descriptions listed in the local government registries at the time of company registration, eliminating previous misclassifications or overly generic labels.
- Website Completion: Missing URLs were sourced and verified, ensuring each record had an accurate digital point of contact.
- Updated Financials: Revenue and other financial metrics were added or refreshed using the latest available filings from authoritative sources.
Because Global Database collects and enriches data using only official, first-party sources, ZEISS received a clean, normalized dataset that reflected how each company is legally defined and categorized—without assumptions or scraped approximations.
Results
✅ 80,000+ customer profiles enriched across four key data dimensions: industry, digital presence, revenue, and legal identity.
🏢 Correction of widespread industry misclassifications, enabling precise vertical segmentation.
📊 Improved understanding of customer size and structure for strategic account planning.
🚀 Enabled ZEISS to realign their CRM data and empower regional teams with more reliable targeting.
Why ZEISS Chose Global Database
🛠️ Registry-based data sourcing from over 100 jurisdictions.
⚙️ Ability to standardize and enrich large datasets at scale, with minimal internal effort.
📌 Deep experience in mapping legal company data to SIC/NAICS taxonomies using official descriptions.
💡 Flexible, transparent enrichment process tailored to ZEISS' internal data model.
