ZoomInfo is one of the most well-known B2B data providers on the market—but it’s not the only option. Whether you're looking for more transparent pricing, flexible integrations, GDPR-compliant data, or real-time registry-sourced insights, several platforms offer competitive and even superior alternatives.
In this guide, we’ll explore the top 10 ZoomInfo competitors in 2025 to help you choose the right tool for your sales, marketing, or compliance needs.
1. Global Database
Best for teams needing real-time registry data and KYB capabilities.
Global Database is a first-party business intelligence platform that sources company data directly from over 100 government registries worldwide.
It offers verified company profiles with details like registration data, financials, UBOs, credit scores, web traffic, and tech stacks. Its data can be accessed via API, web platform, bulk delivery, or Chrome extension—making it ideal for compliance, CRM enrichment, and B2B sales enablement.
Key features:
*100+ global government registry integrations.
*UBO (Ultimate Beneficial Owner) and credit data.
*KYB, KYC, and AML-ready datasets.
*Web traffic and technology insights.
*API, bulk, web, and Chrome extension access.
*GDPR and CCPA aligned.
Pricing: Custom pricing based on usage and data needs.
2. Dun & Bradstreet
Best for enterprises with complex compliance and procurement needs.
Dun & Bradstreet provides global business data through its proprietary D-U-N-S® Number system. The platform supports due diligence, credit scoring, and risk management workflows.
Its historical presence, trusted data sources, and integration with procurement and financial systems make it a go-to for multinational organizations.
Key features:
*D-U-N-S® Number for global entity tracking.
*Risk scores and credit reports.
*Extensive company hierarchies and linkage data.
*Global compliance and procurement support.
*Deep integrations and partner network.
Pricing: Enterprise contracts with custom pricing.
3. Zephira
Best for developers and fintechs needing flexible API access.
Zephira is an API-first platform that delivers real-time registry-sourced business data and digital insights. It enables platforms to integrate verified company data without long-term commitments.
With modular pricing and developer-friendly docs, Zephira is ideal for fintechs, regtechs, and compliance software tools.
Key features:
*Real-time registry and financial data.
*Modular, usage-based pricing.
*Built-in rate limits and error handling.
*JSON and RESTful API delivery.
*No long-term contracts.
*GDPR-compliant infrastructure.
Pricing: Pay-per-call pricing with free tier for testing.
4. Lusha
Best for sales teams focused on outbound prospecting.
Lusha is a B2B contact data provider offering emails and direct dials from a global contact database. With plug-and-play integrations and a Chrome extension, Lusha supports outbound efforts at scale.
It’s ideal for SMB sales teams looking to quickly enrich contacts within LinkedIn, CRMs, or cold outreach platforms.
Key features:
*Email and phone contact discovery.
*Chrome extension for LinkedIn.
*Integrations with Salesforce, Outreach, HubSpot, and more.
*GDPR and CCPA aligned.
*Crowdsourced and web-scraped data.
Pricing: Free plan available. Paid plans start at $36/user/month.
5. LinkedIn Sales Navigator
Best for social selling and decision-maker targeting.
LinkedIn Sales Navigator enables users to discover and connect with prospects directly through the LinkedIn network. It’s designed for modern relationship-building and B2B outreach.
While it doesn’t offer firmographic or registry-based data, its advanced filters and real-time updates make it great for social engagement.
Key features:
*Lead and account recommendations.
*InMail messaging and profile insights.
*CRM sync and custom lists.
*Real-time company updates.
*No contact verification or registry data.
Pricing: Starts at $99.99/user/month.
6. Apollo.io
Best for all-in-one sales engagement with built-in outreach.
Apollo.io combines contact data with email outreach and sales automation. Users can build lists, track engagement, and manage sequences directly in the platform.
It’s especially popular with startups and mid-sized teams wanting a scalable, self-contained tool.
Key features:
*250M+ contact records.
*Email outreach and sequence builder.
*CRM functionality and task tracking.
*Integrations with Gmail, HubSpot, Salesforce.
*Mixed data sources including scraping.
Pricing: Free plan available. Paid plans start at $49/user/month.
7. RocketReach
Best for quick contact lookup and verification.
RocketReach helps professionals find emails and phone numbers using publicly available data. It offers integrations with CRMs and browsers for streamlined prospecting.
Best for recruiters, SDRs, and marketers needing simple contact discovery.
Key features:
*Real-time contact search.
*Browser extension for LinkedIn and Gmail.
*Basic email verification.
*Team collaboration tools.
Pricing: Plans start at $53/month for individuals.
8. Cognism
Best for GDPR-compliant data across EMEA.
Cognism is a privacy-first B2B data platform offering verified emails, intent data, and phone numbers. It excels in EMEA markets and focuses heavily on compliance.
The platform supports intent-driven outreach and connects with major CRMs and outreach platforms.
Key features:
*GDPR-compliant data sourcing.
*Intent data and verified direct dials.
*Chrome extension for enrichment.
*Salesforce and HubSpot integrations.
*Focus on European and UK coverage.
Pricing: Custom pricing based on team size and region.
9. Hunter.io
Best for freelancers and marketers needing quick email discovery.
Hunter.io helps users find and verify emails tied to a domain. It also offers simple outreach tools like campaigns and follow-ups.
Best suited for solo marketers, freelance consultants, or agencies looking to scale prospecting.
Key features:
*Domain search and email finder.
*Email verification.
*Basic cold email campaign builder.
*API and Zapier integrations.
Pricing: Free tier available. Paid plans start at $49/month.
10. Seamless.AI
Best for automated prospecting using AI scraping.
Seamless.AI offers real-time contact and company data discovery powered by AI. The platform supports LinkedIn and CRM integrations to streamline sales efforts.
However, much of its data is scraped or user-sourced, limiting reliability for compliance-heavy use cases.
Key features:
*AI-generated contact and company data.
*Real-time prospecting.
*Chrome extension and CRM sync.
*Outreach automation support.
Pricing: Free trial available. Paid plans start around $147/month.
Frequently Asked Questions
What is ZoomInfo? ZoomInfo is a B2B database platform that provides contact and company information for sales, marketing, and recruitment teams. It’s known for its vast database and sales intelligence features.
Why look for ZoomInfo alternatives? Some businesses seek alternatives to ZoomInfo due to pricing, regional compliance concerns (like GDPR), or the need for more niche or real-time data solutions.
Which ZoomInfo alternative is best for compliance? Platforms like Global Database, Dun & Bradstreet, and Cognism stand out for their compliance-ready data and verified sources.
Which tool is best for startups or SMBs? Apollo.io, Lusha, and Hunter.io are popular among smaller teams for their affordability and ease of use.
Can these platforms integrate with CRMs? Yes. Most of the listed ZoomInfo competitors offer integrations with CRMs like Salesforce, HubSpot, and others.
Do these tools offer verified contact data? Some tools like Cognism, Global Database, and Dun & Bradstreet focus heavily on data verification. Others, like Lusha and Seamless.AI, rely more on scraping and crowdsourced data.
