Today, plenty of us have a huge app and web experience as users (mostly), to a degree that we start taking the way things work for granted. A lot of people don’t even realize how often they use APIs in their professional or leisure digital experiences. Nevertheless, APIs now do respond for an enormous share of the actions we perform.
In the B2B environment, APIs are the ‘paths’ via which companies generate and organize data from various sources to serve it to the user in a way that would be most comfortable to him or her, and would answer the exact given question or request of the user. In this article, we’ve decided to reveal a few advantages of applying data provided by business directories and corresponding APIs.
What is B2B data integration
We are not going to dig deep into the technical aspects of the topic. However, for the sake of being on the same page, we’ll briefly explain the API definition.
The acronym stands for Application Programming Interface, and it’s given by the set of defined methods of communication between various components of a program. Similarly, when a search query is made in a browser, APIs are responsible for passing the request to the browser and then to the corresponding source database, prior to delivering the result back to the browser and to the user. With the use of artificial intelligence on the rise, APIs gain more and more importance, as these are a significant part of any AI technology, system or service.
B2B data integration best practices
One of the most common API data integration used by companies which implies B2B data providers is the one that assures data enrichment of the preferred CRM software. In this case, contact information for the decision makers of the companies you filter out directly in your business directory is loaded to your customer relationship management software. For example, Global Database integration with Salesforce enriches data with the help of an API that GETs the data from the directory and delivers them into the CRM.
The approach and process are a bit different when you have an app in mind. If you are looking into building an app that would need data integration as a service, you may consider applying to a business intelligence platform subscription. In the case of a high-quality data provider, such as Global Database, all the listed information is updated on a regular and frequent basis, assuring its relevance to the final user. Thus, a subscription becomes the best solution for yourself as a developer or as a developing company, and you can be secure about the value that you provide to the users of your product. The process of website and/or application and data integration is accomplished with the help of APIs.