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Sales10 min read
B2B Opportunity Costs: The Trade-Offs of Not Using Company Intelligence Today
Marketing
How Does Progress Affect Newsletters and Their Effectiveness, and How to Improve Yours
Marketing
How Well Do You Know Your Target Market? Here's How to Find and Segment Your Audience for Business Success
Marketing
GDPR 2018: Staying Compliant Using Third-Party Data
While the new EU General Data Protection Regulation undoubtedly means that businesses need to be more cautious about collecting data about EU residents, and the ways in which they use it, it is far from the end for third-party data.
Marketing
Turning Raw Data Into Marketing Insights In 2019
‘Data’ is becoming more and more of a buzzword in the recent years and one can watch and listen to more and more characters advocating the importance of data, relevance of data-driven decisions, and data-driven marketing insights. Many state that data is the only life saver for any business in today’s competitive and continuously changing environment.
Marketing
Is account-based marketing the future of B2B sales? [Infographic]
ABM is the approach that not only allows you to nurture your business partners and prospects individually, but eases tracking the effects of your marketing efforts and may improve overall results.