Despite the rise of social media, email is still very much the most effective tool when it comes to turning potential leads into customers, and in order to use it efficiently your business needs to have the direct contact details for a large number of leads; this is where list-building comes in.
When it comes to prospecting new potential clients, things can get challenging. Nowadays, businesses are much more savvy to the fact that it's not so much about quantity, but rather the quality of the leads you're targeting - GlobalDatabase.com
Email marketing has been one of the most successful online marketing techniques for a very long time. Nothing quite compares with making direct communication with a prospect to push a marketing message under their nose.