In today's dynamic business landscape, navigating complex markets and understanding consumer behavior is crucial for success. Here's where market research companies step in, acting as invaluable partners for businesses of all sizes. These firms provide a comprehensive range of services, from gathering data and conducting surveys to analyzing trends and generating actionable insights.
This article delves into the world's leading market research companies. We will explore the core strengths and functionalities offered by these key players. Understanding their diverse approaches and areas of expertise empowers businesses to select the ideal partner to meet their specific needs. By examining these industry leaders, we aim to provide valuable information for businesses seeking to unlock the power of market research and gain a competitive edge.
1. IQVIA ($15.4B)
IQVIA (NYSE:IQV) emerges as a dominant force in the global life sciences sector, offering cutting-edge analytics, technology solutions, and clinical research services. Leveraging its expertise, IQVIA fosters intelligent connections across every facet of healthcare, utilizing analytics, transformative technology, and vast data resources to drive innovation. Through its proprietary IQVIA Connected Intelligence™ platform, the company delivers actionable insights swiftly and efficiently, empowering customers to expedite the development and commercialization of groundbreaking medical treatments that enhance patient outcomes. With a workforce of approximately 86,000 employees and operations spanning over 100 countries, IQVIA remains at the forefront of driving advancements in the life sciences industry.
2. Gartner ($5.9B)
With a steadfast commitment to delivering actionable and objective insights, our company provides executives and their teams with the tools and guidance needed to make faster, smarter decisions and drive stronger performance on their organization's most critical priorities. Our unique approach blends expert-led, practitioner-sourced, and data-driven research, equipping clients with the clarity to navigate complex challenges and seize opportunities effectively. As a trusted partner with a robust track record, our $5.9 billion company boasts a workforce of 20,000 associates and holds a coveted position in the S&P 500. Serving approximately 15,000 client enterprises across more than 90 countries and territories, we bring over 40 years of experience to the table, offering insights and expert guidance tailored to meet the diverse needs of organizations across all major functions and industries.
3. Kantar ($3.7B)
Kantar stands as the foremost authority in marketing data and analytics globally, offering unparalleled insights into the intricate nuances of human behavior, thoughts, and emotions. With a comprehensive presence spanning over 90 markets worldwide, the company delivers a holistic understanding of people's perspectives on both a global and local scale. Leveraging the collective expertise of its seasoned professionals, along with robust data resources, benchmarks, and cutting-edge analytics and technology, Kantar empowers clients to gain deep insights into consumer behavior and drive sustainable growth strategies. Through a unique blend of people-centric insights and innovative solutions, Kantar serves as a trusted partner in helping clients navigate the complexities of the modern marketplace and inspire meaningful growth.
4. Nielsen ($3.53B)
Nielsen stands at the forefront of shaping the global media and content landscape, wielding unparalleled expertise in audience insights, data, and analytics. With a deep understanding of human behavior across various channels and platforms, Nielsen equips its clients with independent and actionable intelligence, enabling them to forge meaningful connections and engage with their audiences effectively, both now and in the future.
5. CoStar Group ($2.46B)
CoStar Group (NASDAQ: CSGP) stands out as a premier global provider of commercial and residential real estate intelligence, analytics, and online platforms. As a constituent of the S&P 500 Index and the NASDAQ 100, CoStar Group is dedicated to revolutionizing the real estate sector by digitizing information worldwide. Their mission is to empower individuals to access properties, insights, and connections that enhance their businesses and lifestyles. With over 37 years of industry experience, CoStar Group has cultivated unparalleled expertise in real estate information and online marketplaces. This extensive tenure has allowed them to develop truly distinctive and invaluable products and services. Through continuous refinement and innovation, they have established industry standards and forged lasting relationships with customers. CoStar Group's commitment to delivering exceptional value extends to their customers, employees, and investors alike. By providing top-tier resources to the brightest minds in real estate, they offer a significant advantage in navigating the complexities of the industry.
6.Ipsos ($2.31B)
In today's fast-paced world, the demand for trustworthy information to drive confident decision-making has reached new heights. At Ipsos, we recognize that our clients require more than just a data provider—they need a trusted partner capable of delivering accurate and pertinent insights that can be translated into actionable strategies. This is why our team of passionately curious experts goes beyond mere data collection; we strive to offer a True Understanding of Society, Markets, and People. Leveraging the latest advancements in science, technology, and expertise, we adhere to the principles of security, simplicity, speed, and substance in all our endeavors. Our goal is to empower our clients to act swiftly, intelligently, and boldly in an ever-evolving landscape.
7. GfK ($990M)
With a legacy spanning more than 89 years, this company has garnered the trust of clients worldwide by addressing pivotal questions within their decision-making frameworks. Their mission is to propel client growth by offering a comprehensive understanding of consumer buying behavior and the intricate dynamics shaping markets, brands, and media trends. In 2023, GfK joined forces with NIQ, uniting two industry titans with unmatched global reach. Armed with a holistic retail perspective and the most extensive consumer insights, delivered through advanced analytics via state-of-the-art platforms, GfK embodies the ethos of "Growth from Knowledge."
8. Dynata ($730M)
Dynata stands as the world's largest first-party data company, renowned for its expertise in insights, activation, and measurement. With a global reach spanning nearly 70 million consumers and business professionals, and boasting an extensive library of individual profile attributes obtained through surveys, Dynata serves as the bedrock for precise and trustworthy data of unparalleled quality. Leveraging its robust first-party data offering, the company has developed innovative data services and solutions designed to amplify the voice of the customer across the entire marketing spectrum—from uncovering insights to activating campaigns and measuring cross-channel marketing ROI. Trusted by over 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, as well as corporate customers, Dynata operates across North America, South America, Europe, and the Asia-Pacific region, cementing its position as an indispensable partner in the industry.
9. Forrester Research ($480.8M)
Forrester stands out as one of the foremost influential research and advisory firms globally, recognized for its pivotal role in guiding leaders across various domains including technology, customer experience, digital, marketing, sales, and product functions. By advocating for customer obsession, Forrester empowers leaders to propel growth and drive innovation. Leveraging its proprietary research, consulting services, and events, the firm equips leaders from diverse industries worldwide with the insights and strategies needed to navigate change and prioritize customer-centric approaches in their leadership, strategy, and operations. Forrester's unparalleled insights are anchored in an array of methodologies, including annual surveys of over 700,000 consumers, business leaders, and technology experts worldwide, rigorous research methodologies such as Forrester Wave™ evaluations, real-time feedback from more than 100 million votes, and the collective wisdom of its esteemed clientele.
10. Amplitude Research ($281M)
Amplitude Research is a distinguished market research company renowned for its expertise in conducting mail and online surveys. Specializing in market research, customer surveys, and employee surveys, the firm offers comprehensive services that encompass online survey technologies, proficient survey administration, and robust statistical analysis to deliver actionable insights. With a rich history dating back to 2002, Amplitude's Panelspeak survey panel has consistently provided top-quality online samples for consumer, technology, and B2B market research surveys, solidifying its reputation as a trusted leader in the industry.
11. Frost & Sullivan ($220M)
For more than sixty years, Frost & Sullivan has been a trusted advisor to leading global companies, steering them towards transformative growth trajectories and paving the way for innovative opportunities. Through its Growth Pipeline as a Service (GPaaS) value proposition, Frost & Sullivan empowers customers to unlock their economic potential, navigate emerging megatrends, and sculpt a future characterized by sustainable growth. With a commitment to excellence, Frost & Sullivan continues to be at the forefront of guiding organizations towards long-term success and prosperity.
12. SurveyMonkey ($218.8M)
SurveyMonkey stands as a prominent figure in the realm of online surveys and forms, offering a platform that empowers individuals and organizations alike with invaluable insights for confident decision-making. With its swift and intuitive feedback management system, SurveyMonkey connects millions of users globally, delivering real-time AI-powered insights that drive impactful decisions. Each day, the platform addresses over 20 million questions, enabling users to attract new audiences, satisfy customers, foster advocacy, and gain a competitive edge in the market. SurveyMonkey's overarching vision aims to elevate human experiences by amplifying individual voices, setting a higher standard for engagement and interaction.
13. Kline & Company ($17M)
Kline, a distinguished management consultancy and market research firm, harnesses the power of technology to enhance industry expertise and deliver predictive, actionable insights and advice. In today's fast-paced and ever-changing business landscape, organizations require agility in learning, decision-making, and adaptation. To meet these demands, accurate and timely data must swiftly be transformed into actionable knowledge and insights. Kline plays a pivotal role in empowering companies to become smarter, faster, and more successful by offering research and consulting services that blend the intelligence of its team with cutting-edge digital technology. With a foundation built on deep industry knowledge, adept data management skills, and robust analytical capabilities, Kline delivers unparalleled expertise tailored to specific industry verticals and emerging sectors. Through its innovative approach, Kline enables organizations to navigate complexities, seize opportunities, and drive growth in today's dynamic business environment.
14. SIS International Research ($13.4M)
With a reputation for global consulting expertise and actionable market insights, SIS International Research offers unparalleled market research and strategy consulting services worldwide. Boasting over 37 years of experience in both quantitative and qualitative research, the company assists businesses and organizations in developing successful strategic advantages. Their commitment to excellent client service ensures comprehensive process oversight and the achievement of research goals with utmost precision.
15. NewtonX ($8.4M)
NewtonX has established itself as the premier B2B research company globally, renowned for its comprehensive range of services. From conducting large-scale quantitative surveys to facilitating qualitative interviews and offering long-term consultations, NewtonX specializes in crafting customized research plans tailored to meet specific client needs. At the heart of their operations lies the NewtonX Knowledge Graph, a state-of-the-art AI-driven search engine that scours through 1.1 billion professionals spanning 140 industries to pinpoint the ideal individual to address any query. With a commitment to ensuring 100% verified professionals, NewtonX provides fraud-free data, empowering businesses to make critical decisions with confidence. Teaming up with leading market research firms, management consultancies, and Fortune 500 companies, NewtonX is pioneering a new standard of truth in B2B research, driving innovation and excellence in the industry.
