Top 30 IT & Software companies by revenue in 2022

by Nicolae Buldumac
· 16/08/2023 17:20 · 5-7 min read
Top 30 IT & Software companies by revenue in 2022

The global IT and software industry continues to thrive, spearheading technological advancements and revolutionizing the way businesses operate. In 2022, several prominent companies have emerged as leaders in this dynamic sector, leveraging innovation, cutting-edge solutions, and exceptional revenue growth to solidify their positions.

These top 30 IT and software companies have not only achieved remarkable financial success but have also demonstrated their ability to meet the evolving needs of businesses and consumers alike. Their influence extends across various domains, including cloud computing, artificial intelligence, cybersecurity, software development, and more.

In this article, we will explore the top 30 IT and software companies in 2022 based on their revenue. Each company on this prestigious list has carved a niche for itself by consistently delivering exceptional products and services that cater to a wide range of industries and sectors.

From industry giants to agile startups, these companies exemplify the power of technological innovation and its impact on the global economy. Their solutions have revolutionized business processes, enhanced efficiency, improved customer experiences, and paved the way for digital transformation across industries.

Throughout this article, we will delve into the impressive accomplishments of each company, providing a brief description of their core offerings, their market presence, and the key factors contributing to their success. Whether it's multinational corporations or disruptive newcomers, these companies represent the driving force behind the IT and software industry's growth and transformation.

Join us as we explore the top 30 IT and software companies of 2022, recognizing their contributions, and gaining insights into their strategies that propel them to the forefront of the industry.

 

1. Apple Inc.

  • 2022 Revenue - 394.3 billion USD
  • Number of Employees - 164,000
  • Founding Year - 1976
  • Location: United States

Company description: At Apple, we are a dynamic and diverse team of innovators, constantly pushing the boundaries of what is achievable to enhance the way we pursue our passions. Our commitment to innovation extends beyond our products, as we strive to make a positive impact on the world around us. We believe in leaving a lasting legacy of sustainability and progress. Join our team and be part of a transformative journey that not only changes lives but also empowers your own personal growth. Discover how your work can create a meaningful difference in the lives of people worldwide at Apple.

 

2. Google

  • 2022 Revenue - 279.8 billion USD
  • Number of Employees - 280,076
  • Founding Year - 1998
  • Location: United States

Company description: At Google, we believe that a problem is only truly solved when it benefits everyone. Our dedicated team of Googlers develops innovative products and services that empower individuals worldwide, regardless of their location. We welcome your valuable insights, imaginative thinking, and a fearless approach to tackling the seemingly impossible. Your unique qualities are what make a difference in our collaborative efforts to build inclusive solutions for all. Join us as we work together to create a more accessible and inclusive digital landscape that benefits everyone.

 

3. Microsoft Corporation

  • 2022 Revenue - 198.2 billion USD
  • Number of Employees - 221,000
  • Founding Year - 1975
  • Location: United States

Company description: At Microsoft, our mission is to empower individuals and organizations to reach their full potential. We are driven by the belief that technology can make a positive impact on the world. Our inclusive culture fosters curiosity and encourages continuous learning. With a diverse and dedicated team of over 220,000 passionate employees worldwide, we work together to achieve more. From embracing innovation to promoting collaboration, we strive to create a brighter future through meaningful advancements. As a global company operating in 190 countries, we are committed to making a difference through our products and services. Join us as we harness the power of technology for a better tomorrow.

 

4. Meta

  • 2022 Revenue – 116 billion USD
  • Number of Employees - 122,355
  • Founding Year - 2004
  • Location: United States

Company description: Meta is a pioneering technology company that enables meaningful connections, fosters community growth, and empowers businesses to thrive. From the transformative launch of Facebook in 2004 to the widespread impact of Messenger, Instagram, and WhatsApp, our apps have revolutionized global connectivity. Now, Meta is pushing the boundaries beyond traditional screens to embrace immersive experiences such as augmented and virtual reality, ushering in the next chapter of social technology. Our mission is to bring people together and empower communities worldwide. To achieve this, we value creating a safe and respectful online environment. We encourage open-mindedness, empathetic engagement, and constructive conversations. Comments violating our Community Standards will be moderated to ensure respect for all. Let's learn, connect, and grow together on this platform every day.

 

5. Dell Technologies Inc.

  • 2022 Revenue – 101.1 billion USD
  • Number of Employees - 133,000
  • Founding Year - 1984
  • Location: United States

Company description: Dell Technologies believes in harnessing technology to propel human progress. With a strong focus on our customers and team members, we pave the way for organizations to embark on their digital transformation journeys. As a leading provider of essential infrastructure, we enable businesses to shape their digital futures and drive innovation. Our commitment to delivering cutting-edge solutions and fostering a collaborative environment is at the heart of our success. Join us as we revolutionize the world of technology and empower organizations to thrive in the digital era.

 

6. HP Inc.

  • 2022 Revenue – 62.9 billion USD
  • Number of Employees - 139,410
  • Founding Year - 1939
  • Location: United States

Company description: At HP, we are driven by a vision to foster innovation that positively impacts humanity. This vision shapes our actions, methods, and purpose. Our comprehensive range of technology, including personal systems, printers, and 3D printing solutions, is designed to ignite creativity and bring our vision to life. We are deeply committed to climate action, human rights, and digital equity, leveraging our capabilities to make a meaningful difference. We believe that transformative ideas can emerge from anyone, anywhere, and at any moment. One idea has the power to transform the world, and we are here to empower that change.

 

7. IBM Corporation

  • 2022 Revenue - 60.5 billion USD
  • Number of Employees - 306,969
  • Founding Year - 1911
  • Location: United States

Company description: At IBM, we are more than just a workforce. We are creators, technologists, developers, and engineers who thrive on innovation. Together with our partners and even competitors, we strive to make the world a better place through technology, infrastructure, software, and consulting. If you share our passion for transforming ideas into reality, we invite you to join us. Together, let's unleash the power of imagination and turn "what if" into groundbreaking solutions that have the potential to revolutionize the world. Let's embark on a journey of creation that will redefine everything.

 

8. Cisco Systems Inc.

  • 2022 Revenue - 51.5 billion USD
  • Number of Employees - 71,000
  • Founding Year - 1984
  • Location: United States

Company description: Cisco (NASDAQ: CSCO) is a global leader in enabling powerful connections across various sectors, including business, education, philanthropy, and creativity. Through cutting-edge hardware, software, and services, Cisco facilitates the creation of internet solutions that enable seamless access to information anytime and anywhere. Since its establishment in 1984 by visionary computer scientists from Stanford University, Cisco has been at the forefront of developing Internet Protocol (IP)-based networking technologies. With a workforce of over 71,000 employees worldwide, Cisco continues its legacy of innovation, delivering industry-leading products and solutions in routing, switching, home networking, IP telephony, security, optical networking, storage area networking, and wireless technology. Complemented by comprehensive service offerings, including technical support and advanced services, Cisco caters to the needs of large enterprises, commercial businesses, service providers, and consumers.

 

9. Oracle Corporation

  • 2022 Revenue - 42.4 billion USD
  • Number of Employees - 197,951
  • Founding Year - 1977
  • Location: United States

Company description: As a leading cloud technology company, Oracle empowers organizations worldwide with cutting-edge computing infrastructure and software solutions, driving innovation, operational efficiencies, and effectiveness. Our groundbreaking creation, the world's first and only autonomous database, ensures the organization and security of our customers' data. Oracle Cloud Infrastructure delivers unparalleled performance, security, and cost savings, enabling seamless workload migration between on-premises systems, multi-cloud environments, and the cloud. Our modern applications empower business leaders to innovate, achieve sustainable growth, and enhance resilience. Beyond revolutionizing the business landscape, our work extends to defending governments, advancing scientific and medical research, and impacting organizations of all sizes. Join our diverse and dynamic global team as we celebrate the transformative power of technology to solve real-world challenges, foster personal and professional growth, and make a positive impact worldwide

 

10. Broadcom Inc.

  • 2022 Revenue – 33.2 billion USD
  • Number of Employees - 20,000
  • Founding Year - 1961
  • Location: United States

Company description: Broadcom Inc. (NASDAQ: AVGO) is a leading global technology company, specializing in the design, development, and delivery of cutting-edge semiconductor and infrastructure software solutions. With a strong focus on innovation and quality, Broadcom empowers businesses and industries to thrive in the digital era. Our diverse portfolio of advanced technologies ensures reliable and efficient performance, enabling seamless connectivity and enhanced user experiences. As a trusted partner, we provide industry-leading solutions that drive growth and success. Discover the transformative power of Broadcom's solutions and unlock the full potential of your business.

 

11. SAP SE

  • 2022 Revenue - 32.5 billion USD
  • Number of Employees - 107,853
  • Founding Year - 1972
  • Location: Germany

Company description: At SAP, we are driven by a clear purpose: to enhance lives and optimize global operations. Through constant innovation, we empower our customers to achieve their peak performance. Our mission is to enable every business to become a leader in its industry. With our cutting-edge solutions, we fuel innovation, promote inclusivity, and create opportunities that transcend borders and cultures. By collaborating with our valued customers and partners, we can revolutionize industries, drive economic growth, uplift communities, and ensure a sustainable future for all. Join us in our journey to make the world a better place, one step at a time.

 

12. Tata Consultancy Services Limited

  • 2022 Revenue – 25.7 billion USD
  • Number of Employees - 558,254
  • Founding Year - 1968
  • Location: India

Company description: Tata Consultancy Services (TCS) is a purpose-driven organization at the forefront of innovation, technology, and collective knowledge, committed to shaping a meaningful future. With our strong belief in progress, we are #BuildingOnBelief. As a part of the esteemed Tata group, India's largest multinational business group, TCS boasts a global presence in 46 countries, housing over 500,000 skilled consultants. With consolidated revenues of US $22.2 billion in the fiscal year ending March 31, 2021, TCS is listed on the prestigious BSE and NSE stock exchanges in India. Our proactive approach to climate change and impactful community initiatives have earned us recognition in prominent sustainability indices like the MSCI Global Sustainability Index and the FTSE4Good Emerging Index. Join us in creating a sustainable and prosperous future.

 

13. NEC Corporation

  • 2022 Revenue – 24 billion USD
  • Number of Employees - 16,471
  • Founding Year - 1899
  • Location: Japan

Company description: NEC Corporation, a renowned leader in IT and network technology integration, is dedicated to orchestrating a brighter world. With a commitment to safety, security, fairness, and efficiency, NEC empowers businesses and communities to navigate the fast-paced societal and market transformations. By fostering social values and promoting sustainability, NEC paves the way for a more inclusive world, where individuals can unleash their full potential. Join NEC in shaping a future that embraces innovation, connectivity, and endless possibilities. Together, let's create a brighter world for all.

 

14. Capgemini SE

  • 2022 Revenue – 23.9 billion USD
  • Number of Employees - 357,000
  • Founding Year - 1967
  • Location: France

Company description: Capgemini, a global leader in technology-driven business transformation, partners with companies worldwide to unlock their potential through innovative solutions. Guided by our purpose of harnessing human energy for a sustainable future, we are committed to inclusivity and responsibility. With a diverse workforce of over 360,000 professionals across 50+ countries, we bring deep industry expertise and a 55-year legacy to address our clients' comprehensive business requirements. From strategy and design to operations, we leverage cutting-edge technologies such as cloud, data, AI, connectivity, software, and digital engineering to drive success. In 2022, Capgemini achieved global revenues of €22 billion, solidifying our position as a trusted and transformative force in the industry.

 

15. NTT Data Corporation

  • 2022 Revenue – 22.7 billion USD
  • Number of Employees - 64,549
  • Founding Year - 1988
  • Location: Japan

Company description: NTT DATA is a leading global IT services provider ranked among the top 10 in the industry. Headquartered in Tokyo and with a presence in over 50 countries, we are dedicated to connecting people and leveraging technology for better everyday solutions. Our comprehensive portfolio encompasses consulting, application, business process, cloud, and infrastructure services, catering to businesses and governments worldwide. With a rich heritage spanning five decades and a commitment to sustainable growth, NTT DATA combines the strengths of diverse cultures to drive innovation. As a global brand, we offer the entrepreneurial spirit and creative vigor that sets us apart in making a positive impact on the world.

 

16. Adobe Inc.

  • 2022 Revenue – 17.6 billion USD
  • Number of Employees - 36,295
  • Founding Year - 1982
  • Location: United States

Company description: Adobe, the worldwide pioneer in digital media and marketing solutions, revolutionizes the way we create, market, and manage content. With our comprehensive suite of creative, marketing, and document solutions, individuals and businesses, from aspiring artists to renowned brands, can unleash their digital potential and captivate audiences with unforgettable experiences. Our omnipresence ensures that the right content reaches the right audience at precisely the right time, optimizing outcomes. In essence, Adobe permeates every corner of the digital landscape, spearheading a transformative era of unparalleled digital experiences that are reshaping the world.

 

17. Infosys Limited

  • 2022 Revenue – 16.3 billion USD
  • Number of Employees - 305,645 
  • Founding Year - 1981
  • Location: India

Company description: Infosys is a premier global provider of cutting-edge digital services and consultancy, driving the digital transformation of clients in over 50 countries. With a rich history spanning three decades, we excel in managing the intricate systems of global enterprises, guiding them on their digital journey. Our secret lies in leveraging the power of AI to empower organizations with a dynamic core, ensuring efficient execution of change initiatives. Furthermore, we empower businesses with agile digital solutions at scale, unlocking remarkable performance and customer satisfaction. Our commitment to continuous learning fosters ongoing improvement, as we nurture digital skills, expertise, and ideas within our innovation ecosystem. Partner with us to thrive in the digital age.

 

18. VMware Inc.

  • 2022 Revenue – 12.8 billion USD
  • Number of Employees - 34,867
  • Founding Year - 1998
  • Location: United States

Company description: VMware, a premier provider of multi-cloud services, empowers businesses to drive digital breakthroughs while maintaining enterprise control. With a steadfast commitment to sustainability, equity, and security, we strive to shape a brighter future for all. Since our establishment in 1998, our dedicated employees and partners have been at the forefront of technological advancements that revolutionize industries. Fostering a culture of relentless innovation, we harness cutting-edge technologies such as edge computing, AI, blockchain, machine learning, and Kubernetes to tackle our customers' most complex challenges. Join us as we embark on the next wave of transformative solutions and redefine what's possible.

 

19. Intuit Inc.

  • 2022 Revenue – 12.7 billion USD
  • Number of Employees - 15,805
  • Founding Year - 1983
  • Location: United States

Company description: Intuit, a leading global technology platform, is dedicated to empowering customers and communities worldwide to overcome their financial challenges. With renowned solutions such as TurboTax, QuickBooks, Credit Karma, and Mailchimp, we strive to foster prosperity for all. Discover innovative ways Intuit transforms the financial landscape, serving millions of customers worldwide. Join our inclusive community, engage in meaningful conversations, and adhere to our terms of use for a safe and supportive environment. We value your input and strive to create an open space free from repeated content, spam, offensive language, threats, or negative influences. Learn more about Intuit's transformative solutions at intuit.com.

 

20. Wipro Limited

  • 2022 Revenue – 10.4 billion USD
  • Number of Employees - 240,000
  • Founding Year - 1945
  • Location: India

Company description: Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company that excels in delivering innovative solutions to meet the complex digital transformation needs of clients. Our comprehensive portfolio of capabilities in consulting, design, engineering, and operations enables us to empower clients in realizing their ambitious goals and building sustainable businesses for the future. With a global presence encompassing 250,000 employees and business partners across 66 countries, we are committed to helping our customers, colleagues, and communities thrive in an ever-evolving world. At Wipro, we uphold Equal Employment Opportunity, ensuring unbiased employment decisions based on race, sex, national origin, disability, and other protected statuses. Join us for an inclusive and fulfilling career journey.

 

21. HCL Technologies Limited

 

  • 2022 Revenue – 10 billion USD
  • Number of Employees - 225,900
  • Founding Year - 1991
  • Location: India

Company description: HCLTech is a prominent global technology company with a strong worldwide presence. With a dedicated workforce of over 225,900 professionals spanning 60 countries, we offer unparalleled expertise in digital, engineering, and cloud solutions. Our comprehensive range of technology services and products empowers clients across diverse sectors, including Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. As a testament to our success, our consolidated revenues for the 12-month period ending in March 2023 amounted to an impressive $12.6 billion. Partner with us for cutting-edge technology solutions that drive success.

 

22. ServiceNow Inc.

  • 2022 Revenue – 7.2 billion USD
  • Number of Employees - 23,421
  • Founding Year - 2004
  • Location: United States

Company description: ServiceNow (NYSE: NOW) is a global leader in cloud-based solutions that revolutionize organizational workflows for enhanced productivity and connectivity. Our innovative platform empowers businesses to digitize operations, enabling smarter, faster, and more efficient work processes. By unifying employees and customers, we foster collaboration, innovation, and agility, paving the way for a future of endless possibilities. Join the world that thrives on ServiceNow, and unlock the true potential of your organization. Together, let's shape a world where work seamlessly transforms into success.

 

23. Workday Inc.

  • 2022 Revenue – 5 billion USD
  • Number of Employees - 17,700
  • Founding Year - 2005
  • Location: United States

Company description: Workday, a top-tier enterprise cloud application provider, empowers organizations to navigate and excel in an evolving landscape. Our AI-driven applications for finance, HR, planning, spend management, and analytics enable companies worldwide to embrace the future of work. Trusted by over 10,000 organizations spanning diverse industries – from medium-sized enterprises to over 50% of the Fortune 500 – Workday's innovative solutions drive business transformation. Embrace the power of Workday's finance and HR applications to adapt, thrive, and achieve success in today's dynamic business environment. Discover how Workday can elevate your organization at workday.com.

 

24. Cognizant Technology Solutions Corporation

  • 2022 Revenue – 4.8 billion USD
  • Number of Employees - 318,400
  • Founding Year - 1994
  • Location: United States

Company description: Cognizant (Nasdaq-100: CTSH) is a leading force in driving business innovation. Our expertise lies in enabling clients to modernize technology, revolutionize processes, and elevate user experiences, empowering them to thrive in today's dynamic landscape. Through collaborative partnerships, we strive to enhance the quality of everyday life. With our cutting-edge solutions, we unlock new possibilities and keep businesses ahead in an ever-evolving world. Join us in shaping a better future.

 

25. Twitter Inc.

  • 2022 Revenue – 4.4 billion USD
  • Number of Employees - 1,000
  • Founding Year - 2006
  • Location: United States

Company description: Twitter is more than just a social media platform—it's a catalyst for meaningful conversations and positive change. We understand that life is about purpose, not just a job. Your voice is valuable here, as we create an inclusive space where individuals can freely express themselves. We embrace diversity and encourage authenticity. Together, we prioritize serving the public conversation, even when it requires challenging the status quo. Join us as we foster connections, drive conversations, and make a difference. Be a part of the dynamic community where your voice matters, and together, let's shape a better world.

 

26. Autodesk Inc.

  • 2022 Revenue – 4.3 billion USD
  • Number of Employees - 13,700
  • Founding Year - 1982
  • Location: United States

Company description: Autodesk is revolutionizing the world of design and manufacturing, shaping the way we create and build. With a comprehensive range of software spanning various industries, including architecture, engineering, construction, and entertainment, we empower innovators worldwide to tackle both big and small challenges. From sustainable buildings to cutting-edge products and captivating blockbusters, Autodesk solutions enable our customers to make a positive impact on the world. Over 100 million users rely on our software, such as AutoCAD, Revit, Maya, and Fusion 360, to unleash their creativity and address crucial design, business, and environmental issues. Join us to unlock your potential and be part of our diverse and inclusive #AutodeskLife community. Explore our career opportunities and exceptional compensation packages today!

 

27. Atlassian Corporation PLC

  • 2022 Revenue – 2.8 billion USD
  • Number of Employees - 8,813 
  • Founding Year - 2002
  • Location: Australia

Company description: Atlassian is a global powerhouse of over 7,000 dedicated professionals serving a vast community of 250,000+ customers. Our cutting-edge software solutions, including Jira, Confluence, Bitbucket, and Trello, empower teams worldwide to enhance their agility, foster innovation, and achieve seamless collaboration. With our suite of productivity tools, organizations can optimize their workflow, spark creativity, and ensure seamless alignment. Join the growing league of successful teams leveraging Atlassian's transformative technologies to thrive in the fast-paced world of modern work. Discover the power of Atlassian's solutions and unlock your team's full potential today.

 

28. Slack Technologies Inc.

  • 2022 Revenue – 273.3 million USD
  • Number of Employees - 3,745
  • Founding Year - 2009
  • Location: United States

Company description: Slack, the leading productivity platform, is dedicated to streamlining and enhancing people's work lives. By offering no-code automation, seamless search and knowledge sharing, and fostering connected and engaged teams, Slack empowers customer companies to achieve higher performance levels. As a part of Salesforce, Slack seamlessly integrates with Salesforce Customer 360, unleashing unprecedented productivity gains for sales, service, and marketing teams. Join the diverse and inclusive Slack community that values collaboration and growth. Experience the simplicity and effectiveness of Slack by visiting slack.com or connecting with us @SlackHQ. Discover a pleasant and supportive workplace where everyone's unique backgrounds, experiences, abilities, and perspectives are embraced.

 

29. Fujitsu Limited

  • 2022 Revenue – 31,9 million USD
  • Number of Employees - 60,964
  • Founding Year - 1935
  • Location: Japan

Company information: Fujitsu, the foremost Japanese global information and communication technology company, provides an extensive array of technology products, solutions, and services. By fostering connections between individuals, technology, and ideas, we unlock fresh opportunities and cultivate a sustainable world where everyone can pursue their aspirations. With our innovative approach, we empower businesses and individuals to thrive in a rapidly evolving digital landscape. Discover the limitless potential of Fujitsu as we pave the way for a future driven by technological advancement and boundless imagination.

 

30. DXC Technology Company

  • 2022 Revenue – 16.2 million USD
  • Number of Employees - 87,062
  • Founding Year - 2017
  • Location: United States

Company description: DXC Technology (NYSE: DXC) is a trusted global leader that empowers organizations to streamline their mission-critical systems and operations. With expertise in IT modernization, data architecture optimization, and comprehensive cloud solutions, we ensure security, scalability, and efficiency across public, private, and hybrid environments. Our unrivaled services enable the world's largest companies and public sector organizations to enhance performance, gain a competitive edge, and deliver exceptional customer experiences throughout their IT landscapes. Partner with DXC Technology for transformative solutions that drive success in the digital age.

 

Related posts

Top 30 Banks companies by revenue in 2022
Sales5-7 min read

Top 30 Banks companies by revenue in 2022

In the fast-paced and ever-evolving world of finance, banks play a crucial role as pillars of stability and facilitators of economic growth. As we delve into the financial landscape of 2022
Top 30 Shipping companies by revenue in 2022
Sales5-7 min read

Top 30 Shipping companies by revenue in 2022

In the fast-paced and interconnected global economy, shipping companies play a crucial role in facilitating international trade and logistics. As we look back at the year 2022
Top 30 Pharmaceutical companies by revenue in 2022
Sales5-7 min read

Top 30 Pharmaceutical companies by revenue in 2022

The pharmaceutical industry plays a critical role in advancing medical science, developing life-saving treatments, and improving the quality of life for millions of people worldwide.
Top 30 E-commerce Companies in 2022: Revolutionizing the Digital Shopping Landscape
Sales5-7 min read

Top 30 E-commerce Companies in 2022: Revolutionizing the Digital Shopping Landscape

In the fast-paced digital era, e-commerce has emerged as a driving force, transforming the way we shop and revolutionizing the retail landscape.
Empowering AI with the Global Database: Training Language Models on Company Data for Business Intelligence
Sales3-5 min read

Empowering AI with the Global Database: Training Language Models on Company Data for Business Intelligence

In the age of information, harnessing vast amounts of data for valuable insights has become increasingly critical. This is especially true in the realm of artificial intelligence (AI)
Why Enriching Your CRM with Official, Primary Company Data is Crucial
Sales3-5 min read

Why Enriching Your CRM with Official, Primary Company Data is Crucial

In today's fast-paced business landscape, having accurate and up-to-date data is crucial for effective customer relationship management (CRM)
What is Lead Enrichment and why it matters?
Sales9 min read

What is Lead Enrichment and why it matters?

What is Lead Data Enrichment - how exactly does it improve your bottom margins; how does it help your sales and most importantly how do you take full advantage of it?
How to Identify Your Buyers' Persona Profiles
Sales7 min read

How to Identify Your Buyers' Persona Profiles

The term 'buyer persona profile' may be relatively new in the grand scheme of things, but don't fall into the trap of thinking that it's all a pointless fad that will fade into marketing obscurity in a few years.