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Today successful B2B sales are based on BI, from the performance of particular sales reps and sales team to marketing and sales campaigns and the supply department efficiency. Your sales team is fully informed and ready for everything, thus passing the seven stages of the traditional sales process with better results.

There’s still no proven alternative to a personal conversation with your leads. You have to be attentive, listen to your prospect, draw conclusions from every interaction, gradually understanding what motivates him/her to make a purchase or give up on it. Use the time-tested scenarios, based on real experience, to succeed.

When we talk about a content marketing funnel, we are usually thinking about using valuable, engaging content to push potential customers towards making a purchase. However, this is often not achievable

With the current degree of globalisation, a crisis that would hit only one country, region or vertical is quite impossible to imagine. Starting with one state being hit both socially and economically, the impact has internationally spread quite as fast as the virus itself. With many negative effects of the pandemic on B2B companies in mind, we decided to post our 12 suggested solutions on how to sell in crisis.

Despite the e-commerce growing fast and taking more and more of the physical retail sales share, bricks and mortar retailers can still stay competitive. Do you wonder what the secret sauce of their success in the modern world is? Learn why BI is the driver of great decisions, and how can retailers benefit from it by using the comprehensive data and detailed analytics BI can provide.

Regardless of your activity type - producer, wholesaler or retailer, Black Friday is the time to seize the moment to harvest results on the long-run.

Company hierarchy data is just one of the numerous types of data you can use to boost your B2B sales and marketing efficiency. Financial information, credit risks, digital insights - there is a bottomless ocean of priceless knowledge, that, when properly structured and used, can make a revolution in one’s business.

Email marketing has been one of the most successful online marketing techniques for a very long time. Nothing quite compares with making direct communication with a prospect to push a marketing message under their nose.

While there have been plenty of blogs published on the subject of company databases becoming obsolete and outdated, the fact remains that they are still a widely-used tool in sales and marketing.

Ensuring the data is accurate and up to date is important wherever it's being used. Today, there is no type of organisation or business that is completely untouched by data. With complex and large volumes of information being used for a multitude of purposes, the role of data quality is bigger than ever.

Salesforce can definitely kick-start the growth of your business or augment your current sales. Integrating the CRM system with a company directory such as Global Database can contribute to this process even more.

Despite the rise of social media, email is still very much the most effective tool when it comes to turning potential leads into customers, and in order to use it efficiently your business needs to have the direct contact details for a large number of leads; this is where list-building comes in.